You can use Google Analytics 4 [GA4] tags or Meta Pixel to connect your advertising campaigns with real customer activity on your widgets. Available on Business and above.
Here is a full list of the tracked key customer interactions, such as page views, purchases, sign-ups, and checkout steps. This helps with analytics, marketing, and ad optimization.
login - on authentication by magic link
purchase - on transaction complete
sign_up - on waiver sign
add_payment_info - on payment creation
add_to_cart - on item selection
begin_checkout - on open cart
remove_from_cart - on item removed from cart
select_promotion - on checks a valid discount code
view_cart - opens cart
view_item - opens and item detail page
Add to Cart - on item selection
Add Payment Info - on payment creation
Complete Registration - on waiver sign
Initiate Checkout - on open cart
Purchase - on transaction complete (also logged for free events)
UTM’s can be appended to the widget URL, here is a handy online tool for generating UTM codes https://utmbuilder.com/. Your widget link will look something like this:
https://widgets-dev-kpe3ohblca-ew.a.run.app/event?gymKey=8&utm_source=emailnewsletter12993&utm_medium=email&utm_campaign=campaignname
External Guide: Access your Google Analytics 4 tag
External Guide: Access your Meta Pixel account
