Before we dive into the details, it is important to know the difference between Newsletters (marketing emails) and Transactional Emails (automated emails).
Marketing emails promote products, services, or events, or nurture customer relationships.
Any email that contains a commercial message or content intended for a commercial purpose is considered a marketing email and must follow local laws and regulations. These are usually sent to people who have opted in for marketing communications.
Marketing emails are generally sent to groups of contacts (i.e. prospects or current customers)
Examples: newsletters, sales announcements, promotional offers, product announcements, event invitations.
Transactional emails deliver information about a specific transaction or account activity the recipient has initiated.
Transactional emails are personalized messages sent by businesses to individual users, triggered by a particular user interaction, such as a purchase, account activity, or service request.
Transactional emails are sent to individuals rather than a large list of recipients.
Examples: order confirmations, account notifications, invoices & receipts.
Transactional emails are system-generated and triggered by user actions (e.g., booking confirmations), while newsletters are marketing emails sent to larger groups for promotions or announcements.
No, Transactional Emails are for operational purposes only.
Using Transactional Emails for newsletters could violate compliance laws and reduce email deliverability. Transactional Emails are essential for communication about specific actions, such as receipts, confirmations, and updates. They facilitate smooth operations and timely responses.
Keep it Simple: Focus on the essential information and avoid clutter.
Prioritize Readability: Use clear and concise language.
Personalize: Use the recipient's name and other relevant information.
Email subject lines ought to be descriptive but concise: users should receive the email and know exactly why they're getting it.
Provide Clear Call-to-Action: If necessary, guide the user to take the next step.
Respect Privacy: Adhere to relevant data protection laws and allow users to opt-out of future communications.
Basic Transactional Emails are sent for EVENTS:
Enrolling in an event
Un-enrolling an event
An event is cancelled
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Transaction Email Smart Tags / Variable Placeholders
Enter dynamic data into your transactional emails, to
Advanced Transactional Emails can help you keep clients engaged with your visitors, or reward loyal clients for their consistent patronage.
See our dedicated guide below.
Create Advanced Transactional Emails
Learn how to Leverage Advanced Transactional Emails in BETA's inbuilt Automation tool.
